SEO The strongest pillar to your Real Estate Business
Real estate is a booming business with over $150 billion worth of business every year. If you are a real estate owner, you would like to have a share of that massive amount of money. But do you know where your customers are?
Most people look for property on the internet, and most deals even get finalized through the internet. Type a few words in the Google search bar like “Properties near me” or “apartments in (your city),” and there will be a list of hundreds of property listings from various brokers and real estate owners. Will you be visible to your customers? That is why SEO for Real Estate is important.
Why do Real Estate Brokers need SEO?
SEO stands for Search Engine Optimization. It makes you visible on the internet by giving you a position on top SERP (Search Engine Results Page). SEO for Real Estate helps brokers and property owners reach buyers easily and effectively. If you are unable to reach your audience, then your competitors will.
Most business happens on the first page of google search results. Your position on that search page will directly affect the traffic of customers that you will have on your site. With good SEO optimization, you can affect your website’s position on search results driving more organic traffic to your site.
SEO is the practice of optimizing the user experience and enhancing your website’s credibility on search engines. These optimizing techniques make your site a good fit for search engines to show a viable result for a relevant search.
How do we do it?
You must be wondering how you can increase your SEO rankings. You can focus on what you are best at and outsource this to us. And do we do it? Let’s have a look:
Conduct Keyword research for your Real Estate Website-
We first pick important keywords for your site. Keyword selection decides whether you will be visible to your customer on a search result that concerns you. We identify the best and most relevant keywords for your business to increase your site’s SEO Ranking.
Responsive Website Design –
We help you build a website design that is not just for soothing eyes but also makes the user experience much smoother. We construct a site map and index pages by their authority.
Integrate Real Estate Related Keywords –
After a good research, keywords are integrated into your content. Keywords integration is done in Page titles, Blog Titles, Headlines, Body Tags, Meta Tags, Meta links, descriptions, etc. We do not overuse the keyword, as it might leave a negative impact on SEO.
Consider Customer’s Point Of View –
SEO will only work if your customers get what they want on your site. Therefore, we build content for your site that your customers will love to read.
Link Building –
After making the user experience on your site smoother, it is time to get your site some credibility by the search engines, and it is done by “Link building”. There are two types of linking.
- Backlinks –
Backlinks are the links of your site to other reputable sites. Backlinks help your site gain more authority and trust from search engines like Google.
- Internal Links –
These kinds of links are on your page within your site only. These links help in holding your audience for a longer time on your website.
What to expect after SEO?
SEO-based approaches yield far greater outcomes than any other type of marketing. It brings organic traffic to your site, eventually increasing your customer base online. It is a practice that has a lasting impact over time and never stops bringing traffic to your site.