Digital marketing and events – a hit combination.
Do you ever think that you don’t see big posters for the events happening at your nearby club or in different stadiums of the city anymore and wonder why it has almost become extinct? You don’t see an auto with a loudspeaker shouting a movie’s showtime, timings of a brand event or when a singer will perform in your city, and neither you have to put up everything aside to run to it to get more info if you want to be at the event.
Things have changed now. It’s not like organizers have stopped publicizing the events. That’s not the case, they have moved to a smarter and better option. If you notice, you always see ads for events around you, be it while scrolling Instagram or Facebook, surfing a website, or just SMS and emails.
The world of marketing has changed, and the new way of marketing is called digital marketing. It simply means we have to market our products using the most interactive platform that is the internet. You have much better options like putting up a trailer, poster, asking locally popular influencers to advertise for you, use PPC ads, emails. There are endless ways when it comes to digital marketing, and they are much cheaper and are shown to people who google thinks would be interested in them, as per their general browsing behavior.
So, if you are planning to organize an event, you will have to get it digitally marketed, and that’s where we come into the picture. We help you implement the best practices to do digital marketing for events and achieve the audience you want.
Let us show you in detail how we do it: –
Social media is your star player: –
Promoting an event on social media platforms is the best and effective way to increase the reach of people in the event. Also targeting people through these ads ensures that people can easily share the details of the event they are going on with their stories and with their friends. If you use ads on these platforms, they will show your post to these people who consume similar content and belong to the same region. We have experts who help you design these interactive campaigns.
Email Marketing- the ROI king: –
It is one of the best methods in terms of ROI. We help you in luring your targeted audience by sending them attractive emails with details of the event. Our expert makes sure to do this effectively.
Using an influencer to its fullest: –
We help you get your event advertised by influencers. You have a loyal following in the area of the event. They will put plugins and share the post or put up messages for their fans asking to join the event.
Optimization of your website: –
We help you optimize your website and do everything it takes to ensure. If someone learns about your event and searches it using whatever little information they have. They land on your website, our team of SEO will help you at every step to achieve this for you.
Let’s talk about the ROI of digital marketing
ROI is proportional to returns and inversely proportional to investment, digital marketing suits both parameters. The marketing means are cheaper than the traditional ones, but they precisely aim at the targeted audience, thus giving better ROI than any of the other alternatives.