SEO For Doctors The new edge
What will a normal person do if he/she has an unusual scar on their leg? Will they rush to the nearest doctor? No, they will first check the internet. Will you be there to help them? Even in serious situations, people might want to go to the best doctor in their city. How will they know that it is you?
You might be the best doctor in town, but how will people reach you if you are not in their search results? If your website does not show up in search results, your clients will have a hard time finding you. Now, How can you make it to the top of search results? SEO is the answer. SEO for Doctors does that for you.
Why do Doctors need SEO?
SEO (Search Engine Optimization) is an effective way to reach your clients. It is better than any other form of marketing as it is non-sponsored and brings organic traffic to your site. Coming on top of SERP (Search engine result page) is important to reach potential clients. It also improves your credibility and visibility online. SEO results in more traffic and brings your patients to you.
A website with a high SEO Rank will surge on top SERPs. Being on top of the search results will help you reach the people that need your help. That is why SEO for doctors is important.
How do we do it?
We let you treat your patients while we treat your website. Let’s have a look at the methods we use-
Improving your site’s architecture-
We go through your sitemap and analyze your site, and then we index your web pages by following best SEO practices. It increases their authority and improves their ranking.
Conduct Medical Keyword research-
We do extensive keyword research for you. Finding the words that your clients are looking for makes it easier to reach them. We identify the best and most relevant keywords as per your area of practice, to increase your site’s SEO Ranking.
Integrated Keywords For doctor’s SEO.
Researched keywords need to be integrated into good content to make it worth it to your audience. While integrating the keywords we make sure that it is not too repetitive, making it look pushed and irrelevant.
Search Engine Marketing (SEM).
Using Native ads or google AdWords, social media ads and other forms of paid marketing can also be a good way to generate initial traffic and growing your site fast.
Although these methods don’t bring organic traffic, they can help you reach new and targeted audiences.
The most important part of SEO is link generation, and we do it in two ways:
Internal linking – We put links to your articles in your content. This way, we increase your user’s reading time. A good amount of reading time is viewed as a very good aspect of SEO.
Backlinks – To generate Backlinks, we put links to your articles and content on other sites. These backlinks provide you with search engine credibility.
Provide good Health Content – We make sure that your audience gets the right content. Informative and relevant content is the first thing that will drive people to your site.
Content can include a variety of forms, for example-
- Web content
- Blog Posts
- Social media content
What to expect after SEO?
SEO can help you find the right audience for yourself, and as a doctor, it never hurts to help a few more people out. You can expect much higher returns than any other form of marketing.